Big T's BBQ Brand & Content

Big T's BBQ & Smokehouse is a Calgary-area restaurant known for Southern-style barbecue and meats slow-smoked over Okanagan apple wood. The restaurant had also been featured on You Gotta Eat Here.

The business wanted to preserve its Southern roots while building a more contemporary, recognizable identity and a stronger presence in Calgary's competitive restaurant market.

Big T's needed a full rebrand that would modernize its image without losing the character people associated with the restaurant. The new brand also had to work across in-store materials, food-led social content, promotions, and advertising.

I rebuilt the visual identity around the Big T's BBQ logo, using deep red, charcoal, worn typography, and weathered woodgrain to create a smoky, New Orleans-influenced look.

I extended that system through menus, gift cards, business cards, posters, mugs, catering sheets, and contest creative. The ongoing content program included food photography, short-form video, social posts, and timely promotions for game days, holidays, and new offerings.

After the initial rebrand, I continued working with Big T's on strategy and content as its social engagement and online reputation grew stronger. The business later expanded from one to six locations across Calgary and Airdrie.