Bow Valley Regional Housing Marketing

Bow Valley Regional Housing is a non-profit community housing organization operating in Canmore, Alberta, as well as the surrounding Bow Valley and Kananaskis areas. It offers subsidized and income-assisted housing options for seniors and low income families, and currently helps more than 500 clients living in over 60 residential and multi-family properties.

Bow Valley Regional Housing was challenged in effectively communicating the value they bring to the communities in which they operate, potential clients in need who were unaware of their services, and the stakeholders who fund the non-profit organization.

We reviewed BVRH's existing communications and opportunities to reach its audiences. We proposed a modernized communications plan focused on digital and social channels, including a new website and a presence on Facebook and Twitter. We also developed creative concepts and graphic design for annual reports and other printed collateral to improve the brand's look and feel.

During the first few months of execution, BVRH realized substantial growth in website traffic, and Facebook and Twitter engagement.