
Daniel Fexa / Portfolio
Canadian Rocky Mountain Resorts Website & Recruitment Video
Website and recruitment video work for a Canadian hospitality group.
Explore case studyThe Company
Canadian Rocky Mountain Resorts operates mountain lodges and hospitality experiences in the Canadian Rockies, including Deer Lodge, Buffalo Mountain Lodge, and Emerald Lake Lodge. Its work spans accommodation, dining, and guest service.
The Project
The resort group wanted a refined, image-led website that made its lodges and dining experiences easy to explore and connected visitors to its existing booking system.
Recruitment was a second priority: CRMR needed to communicate what made its properties a rewarding place to work for local, regional, and international candidates.
Approach & Delivery
For CRMR, we replaced a copy-heavy website with photography, clearer navigation, and a stronger presentation of the properties and surrounding Canadian Rockies. We integrated the website with CRMR's existing MiFidelio booking system.
For the recruitment films, we combined the resorts and their natural surroundings with stories from existing employees. Staff described their experiences in their own words, giving prospective candidates a view of the people and workplaces behind the guest experience.
Our video work included the website reveal, recruitment campaign, property films, seasonal hero edits, short hiring promotions, and behind-the-scenes footage.
Deliverables
- Website design and development
- Image-led property and dining presentation
- MiFidelio booking integration
- Employee recruitment films
- Property and seasonal videos
- Short hiring edits
- Website reveal video
Results
We delivered a redesigned website with MiFidelio booking integration and a collection of recruitment, property, and seasonal videos.
Selected Work
Video Playlist
11 videos