Contempa Floors Branding, Website Development, & Social Strategy

Contempa Floors is more than just flooring products. Based in Calgary, Contempa Floors builds meaningful relationships with their customers and suppliers, and provides exceptional end-to-end service from design, to supply, to installation.

Contempa began operations almost 50 years ago as a carpet supplier, but over the course of its operations, evolved to become a leading retail supplier of the entire spectrum of flooring products. However, its owners and stakeholders realized that the Contempa brand and marketing did not evolve with it, putting it at a strategic disadvantage in a very competitive market.

My team and I conducted a full brand and communications audit to position Contempa as a modern leader in Calgary's flooring supply and installation sector. We developed a new logo and brand system, redesigned the website, and refined its social media presence. Following the brand launch and an in-depth marketing strategy review, we supported the new identity with organic and paid social campaigns and a tailored Google Search advertising campaign.