Dentologist Integrated Marketing

Dentologist is a revolutionary Calgary autobody repair shop that specializes in paintless dent repair (PDR). PDR is a fast, efficient, and cost-effective process that smoothens out dents in vehicle panels caused by hail storms, minor collisions, and incidental damage. As the leading service provider in this space, Dentologist expanded its service offerings into mobile, on-site dealer fleet repair and recently, into full and partial manufacturer spec vehicle paint.

Autobody repair is dominated by large, incumbent players who have existing relationships with insurance companies and auto dealerships, with very little direct-to-consumer interaction. This high market concentration creates supply-side inflationary pricing, leading many consumers to forego out-of-pocket vehicle repairs due to a belief that doing so is cost prohibitive. They would rather deal with minor vehicle damage than pay to have it repaired.

My team and I developed an ongoing integrated marketing campaign to show consumers how paintless dent repair offered an efficient, less expensive alternative to traditional autobody work. We began with a redesigned brand and website, then extended the identity into in-shop signage, brochures, sell sheets, and custom service infographics.

We produced videos with custom animation for social channels and paid advertising on Facebook and Instagram. We also developed and launched a Google Ads search campaign with targeted keywords for dent repair services.

In a four-month period, Dentologist realized a massive increase in website traffic, first page position on all core business search queries, and close to a half-million paid ad impressions across Facebook, Instagram and Google Ads.