ECO Canada Website Redesign Web Development

ECO Canada was founded in 1992 as a way to help nurture Canada’s burgeoning environmental sector. Their mandate is to stimulate environmental career growth in Canada through a variety of programs, such as wage funding, certification and accreditation.

While containing a wealth of information on its programs and services, ECO Canada’s website was visually and structurally dated, and its organization made it difficult for audiences to find the information they were searching for. This made it very difficult to successfully capture leads and optimize conversions from paid advertising.

My team and I worked with ECO Canada to develop a new information architecture and reorganize the website around its core audiences. We identified content to reuse, pages to rewrite, and gaps to address. The finished website included a new backend platform and integration with the client's CMS and .NET enterprise systems.