
Daniel Fexa / Portfolio
Ensemble Clothing Brand & Website
A complete apparel brand and responsive eCommerce storefront.
Explore case studyThe Company
Ensemble Clothing is a Black-owned apparel brand shaped by faith, ideas, and collaboration. Its name expresses the idea that individual parts come together to make a whole.
The brand's online store offers tees, hoodies, long sleeves, and tote bags, with products organized into collections.
The Project
Develop a lifestyle-apparel identity, product applications, and an eCommerce presence from an initial brand concept, bringing brand development, website design, apparel, and social content together.
Approach & Delivery
I created the full Ensemble brand and website, bringing together brand development, website design, apparel design, and social design. Brand work included competitor research, logo concepts, and light and dark production assets in EPS, PNG, JPG, and SVG formats.
The responsive storefront brings the identity into collection navigation, product listings, product details, search, cart, customer accounts, and order tracking.
The apparel brief called for six print-ready designs. In 2022, I explored color combinations, the wordmark and icon, front and back placements, and Asmara | Addis Ababa treatments. I refined logo scale, typography, placement, and colors through client-review rounds, then separated final artwork into SVG files for direct upload to Printify. The brand work also included Facebook profile design.
Deliverables
- Brand identity
- Logo concepts and production files
- Website design
- Responsive storefront
- eCommerce product presentation
- Collection and product navigation
- Apparel mockups and revisions
- Print-ready apparel SVGs
- Facebook profile design
Results
The completed brand carries through apparel, social design, and a live eCommerce storefront where customers can browse collections and shop online.