F45 Seton Marketing, Operations & Digital Products

I co-own F45 Seton, a fitness studio where my work spans member experience, coaching, marketing, sales, staff coordination, and technology.

The studio needed practical digital tools for member communication, lead management, staff workflows, content production, and reporting.

I designed and built websites, applications, and internal systems around live studio needs. I then formalized working interfaces in Figma with reusable components, responsive layouts, and clearer user flows.

My creative work also includes a substantial range of print materials for the studio. I have run, and continue to run, all of F45 Seton's digital advertising campaigns, including writing the advertising copy.

I manage the studio's social media, developing handcrafted video concepts and social content calendars. This ongoing creative and marketing work complements my role in studio operations, member experience, and digital product development.

The studio has ranked among the top five F45 studios in Canada for more than a year.