FromZero Studio Brand & Internal Operations

FromZero Studio is my independent creative and technology practice. I designed and built software to manage the client lifecycle, working with AI coding agents as an engineering team.

Connect prospect research, proposals, onboarding, project delivery, approvals, scope changes, invoicing, and support without sacrificing accuracy or human judgment.

I created a connected operating system with written specifications, validation, and human review before client-facing work moves forward.

I also developed the company name, FromZero. It comes from the idea that we all start from zero, and that my company helps clients build from the ground up.

I created the visual identity, including the logo, colour palette, font selection, and typography, alongside the software and workflows that support the practice.

The three-month build brought together three connected applications, 83 portal API routes, and 130 researched leads.