Habbit Clothing Apparel Identity

Habbit Clothing is an apparel brand whose identity brief centered on simplicity and the idea of building strong habits.

Turn the abstract idea of habit into a practical identity that could scale across garments, labels, accessories, and printed brand materials.

I combined simplified H and C forms into a block-like icon, drawing on the idea of building blocks. I created full and reversed logo variants, then visualized the system on tags, labels, leggings, shirts, hats, a drawstring bag, and stationery.

The client responded positively to the simple building-block concept, then requested larger HABBIT treatments on waistbands and hats while retaining an icon-based hat option. I refined those product applications after the presentation.

I presented the identity with a substantial set of apparel and accessory mockups, then refined the designs in response to client feedback.