JZ Aerial Branding, Digital Marketing & Video Production

Established in 2012, JZAerial Inc. is the leading provider of premium aerial photography and videography solutions in Western Canada, using state-of-the-art Unmanned Aerial Systems (UAS) and leading-edge drone technologies.

JZAerial wanted to reinvent its brand identity, increase their online visibility, implement an e-commerce platform to facilitate sales of stock photography, and generate new leads through modern, digital channels.

After in-depth market research, we evolved the JZAerial brand to reflect the breadth of its services and expertise. The new identity carried across digital and traditional channels.

My team created an SEO-optimized website and a video series to introduce JZAerial’s expertise, services, and approach. We produced original illustrations for the animated video, then published the series on the website and shared it across Facebook, Instagram, YouTube, and LinkedIn.

We supported the organic content with a social media strategy and LinkedIn prospecting to generate leads during the quieter season.

The new identity gave JZAerial a more recognizable presence. Website traffic increased, and its social media audience grew.