LTH Brand & Website

Life Time Highs is a tourism operator.

With virtually all tourism activities put on hold due to the COVID-19 pandemic, Life Time Highs saw a perfect opportunity to reimagine and redesign their brand and online presence. While in the past they catered more to an elderly, retired clientele, they wanted to position themselves to market to a younger demographic.

We began with brand discovery and strategic planning, then refreshed Life Time Highs’ visual identity and messaging. My team brought the new brand into a redesigned website with travel imagery and completely rewritten copy.