Nick's Steakhouse & Pizza Marketing, eCommerce & Video

Nick's Steakhouse & Pizza is a longstanding, family-owned Calgary restaurant with a strong connection to the city's sports and community organizations.

Nick's needed its traditional, digital, and social advertising to reflect a consistent brand and dining experience. A regional reputation-management campaign also aimed to make its community involvement more visible.

When COVID-19 restrictions closed in-person dining, the restaurant needed direct online ordering that supported takeout and delivery while protecting its operating margins.

We brought together strategy, media planning and buying, creative services, website development and management, photography, print and event collateral, and video campaigns distributed through Facebook, Instagram, and Google Ads.

Our six-month reputation-management program used a community video series to showcase Nick’s support for Dare to Care, the University of Calgary Dinos, the Calgary Stampeders, the Calgary Olympic Oval, and local businesses. We shared the stories through Facebook advertising, supported by an in-store and online review initiative.

For direct ordering, my team customized a Mobi2Go storefront alongside an in-store point-of-sale revamp. Custom development supported complex orders and food-allergy information, with takeout and delivery options. We introduced the service through paid and organic social campaigns, a launch video, and an animated walkthrough.

The presentation boards below visualize the website, ordering, campaign, and community work. Their menu prices, social counts, and specific offers are illustrative mockup content.

In the first two weeks after launch, the direct ordering system received 172 orders, with 43% attributed to paid advertising and $0 in third-party delivery commissions.