Papa John's Integrated Campaigns

Papa John's Canadian Prairie Region supported a network of franchises across Canada's Prairie region. The engagement coordinated regional creative, media planning, and social content around the annual promotional calendar.

The program needed campaign creative that could carry six lead promotions and four seasonal offers across traditional advertising, digital placements, and social channels while staying recognizable as Papa John’s and easy to understand at a glance.

The work also had to support regional franchise needs, media and agency coordination, and a consistent flow of offer adaptations.

As Art Director and Chief Creative Officer at Barrel Marketing, I guided creative direction and concept development for the regional program. The Pizzaquations concept turned dinner choices into playful visual comparisons using bold headlines, food photography, mathematical symbols, and the Join the Debate / #Pizzaquations platform across concept artwork for transit, digital display, and social formats.

My team also developed promotional offer artwork for Papadia, Epic Stuffed Crust, Terrific Tuesday, and other calendar moments. Our broader regional work included media planning and buying, artwork production and trafficking, organic and paid social strategy, content calendars, local photo and video shoots, community engagement, influencer strategy, contests, reporting, and coordination with media and agency partners.

I handled art direction, with graphic design by Seb Ringuette, media planning and buying by Andrew Cunningham, and account and project management by Danielle Montgomery. Papa John’s supplied the broadcast commercials.

We developed a regional campaign system spanning annual concepts and art direction, promotional copy and design, transit, digital out-of-home, display, social, offer adaptations, and media and social coordination.