PT Domination Performance Brand Identity

PT Domination is a fitness and personal-training brand connected to Brian Mark's wider fitness business. The identity was designed to work across training, merchandise, and digital touchpoints.

Build a mark and visual system that could remain legible and recognizable beyond a single logo file, including on dark apparel, headwear, stationery, and web mockups.

I developed the primary logo, standalone icon, horizontal and stacked configurations, typography, and color system. I presented applications on business stationery, bags, hoodies, shirts, hats, and a website shown at desktop, tablet, and mobile sizes.

I delivered a complete identity presentation and application mockups. A later fitness client described the PT Domination identity as classy and high-end and said it influenced their decision to approach me for branding work.