PURE Residential Branding & Marketing Strategy

PURE Residential is an experienced home builder that specializes in luxury acreages, large scale renovations, inner city builds and new home construction in Calgary and across Alberta. What sets PURE apart from its competitors is its understanding of client vision, dedication to responsive and personalized service, commitment to establish meaningful relationships, and its diverse portfolio of award-winning homes.

PURE Residential approached us in the early stages of opening its business. The team wanted a brand that felt sophisticated, approachable, and welcoming, along with an SEO-optimized website and professional video content to build its online presence.

We worked closely with PURE to develop a brand that reflected its professionalism, luxury homes, and expertise. My team applied the identity to digital and traditional materials, including trade show collateral and a booth, social profiles, and construction portfolio materials. We conducted an in-depth keyword analysis, built an SEO-optimized website to help generate leads, and managed social profiles on Facebook, Instagram, and LinkedIn.

We created parallax videos to introduce PURE’s values and expertise, a drone video about the communities where it builds, and an animated video promoting its newest show home. Advertising across Facebook and Instagram helped grow its online visibility and social audience.

In the first six months after launch, PURE’s website attracted substantially more unique pageviews, and its combined Facebook, Instagram, and LinkedIn following grew significantly.