Reach Creative Director

Reach is a global-commerce fintech company. Its merchant-of-record platform helps digital businesses sell internationally while handling cross-border payments, tax compliance, fraud, chargebacks, and related responsibilities. After Reach acquired Barrel Marketing, I joined the company as Creative Director.

Carry an established agency's creative capabilities into an internal fintech team while communicating complex commerce infrastructure clearly and consistently.

I led creative direction across Reach's brand, marketing, web, video, content, campaigns, and presentations. I partnered with leadership and cross-functional teams and maintained visual standards across customer-facing and internal work.

I brought Barrel's creative and production experience into Reach's internal team.