Taste Alberta Video Production

Taste Alberta represents a variety of organizations within the Alberta food and agriculture industry that have come together to encourage loyalty to locally-produced foods. Taste Alberta consists of a working group of partners that use communication, education and engagement to connect consumers with information about how food is grown and raised in Alberta and to help them explore an amazing range of products offered.

Albertans are becoming more conscious about choosing foods that align with their values on family, health and the environment. Taste Alberta wanted to portray the importance of choosing local businesses and supporting Alberta farmers, as well as assuring consumers that when they choose local, they are choosing the highest quality food that is worth feeling good about.

We produced a documentary-style video of an intimate roundtable led by SAIT Chef Christine Beard, featuring Laureen Harper, Alberta Order of Excellence recipient Bonnie Dupont, and Trico Homes founder Eleanor Chiu. The conversation explored Alberta’s sustainable farming and agriculture sector and the value of choosing local food.