Tier 1 Energy Solutions Brand Identity

Tier 1 Energy Solutions is a Western Canadian oilfield-services company offering Cased Hole Wireline, Completions, Liner Hanger, and Thru Tubing services. Its launch footprint included Grande Prairie, Leduc, Edmonton, and Lloydminster.

The business positioned itself as a solutions-focused, technically advanced operator with an environmentally conscious outlook. It needed a brand credible in sales conversations and recognizable on equipment in the field.

The company had a name and a vision, but no established visual identity. It needed a scalable brand system capable of competing with established oilfield-services providers from its first day in market.

I developed the brand strategy and visual identity around a disciplined green-and-silver palette and an upward-arrow mark. The identity was designed to work across vehicle wraps, rigs, offices, service sheets, and client-facing materials.

I carried the system through logo variations, typography, field-ready graphics, marketing collateral, and brand guidelines so that each touchpoint communicated the same business positioning.

The brand launched across four Western Canadian operating regions, with aligned vehicle graphics, field collateral, and a marketing suite ready for sales conversations.