The Underwood Calgary Video Production

Located in the heart of the revitalized Calgary inner-city Victoria Park neighbourhood, The Underwood is one of the only purpose-built rental multi-residential developments in the city. It features upscale décor and design, complimented by all of the modern amenities that professionals who work in the downtown core desire.

With market rental rates finally recovering after hitting a trough during Calgary’s economic downturn, The Underwood reached project completion and was ready to begin pre-leasing its available suites. However, due to an abundance of consumer choice in light of a market apartment vacancy rate hovering close to 10%, Underwood needed a way to stand out from competitors.

Through early strategy discussions, we saw that the neighbourhood was as important to the story as the property itself. Over a three-day production, my team filmed local features and amenities alongside two staged, fully furnished suites. We shared the film across The Underwood’s Facebook, YouTube, and Instagram channels, supported by a programmatic social media buy.