UVB Wellness Digital Marketing & Animation

The Blu Room is a wellness centre whose patent-pending technology combines UVB light, gentle vibration, and sound in a calming environment.

On the leading-edge of alternative body and mind therapies, UVB Wellness was struggling both with convincing consumers of the therapy’s benefits, as well as breaking down preexisting consumer biases against the alternative form of treatment in which they specialized.

My team researched the market and brand while working within the legal and regulatory requirements for the category. We saw a need for an approachable explanation of the experience beyond the website, so we developed a custom animated video to introduce UVB Wellness and explain its offering.